BEHIND THE BRAND
Magnet-ix
Magnet-IX has been developed over two decades of working with some of the
WORLD’S MOST ICONIC & fastest growing BRANDS.
Most businesses don't have a hiring problem. They have an infrastructure problem.
Hiring becomes reactive. Agencies eat the budget. Founders become the bottleneck. Processes can't keep pace with growth. Culture starts to drift. And the people systems that worked at ten employees quietly fall apart at fifty.
MagnetIX was built to fix that.
We are an embedded talent and people consultancy, working with high-growth businesses, start-ups and scale-ups that need more than a recruiter, they need someone who builds the system around hiring, HR and culture that makes growth actually sustainable.
Founded by Michelle Ashby MCIPD, with over 25 years' experience across recruitment, HR, leadership and culture, MagnetIX was built on one insight: the businesses that scale well don't just hire well, they build the internal capability to keep doing it. And that capability needs to be owned by the business, not outsourced to an agency that disappears after placement.
What that looks like in practice:
We embed directly into your business — delivering immediate hiring needs while building the recruitment infrastructure, HR foundations and people systems around them. Processes, pipelines, playbooks and culture that reduce agency dependency, lower your cost per hire, and give you full ownership of your talent strategy.
This isn't consultancy at arm's length. We sit inside your business, act as part of your team, and diagnose your challenges to recommend bespoke solutions — not a one-size-fits-all approach.
People. Culture. Performance.
CEO + Founder
Michelle Ashby MCIPD has spent over 20 years working at the intersection of recruitment, HR, leadership and culture, both agency side and in-house, across some of the world's most recognised brands and fastest growing businesses.
She has recruited, developed and coached thousands of people. She has built teams from scratch, designed people infrastructure for scaling businesses, and worked alongside founders and CEOs navigating some of the most challenging moments in their growth journey — including a Steven Bartlett company and one of Europe's fastest growing digital consultancies, as named by the Financial Times UK.
Most recently, she was helicoptered in to bridge a critical gap for a global beauty brand — recruiting 14 people across all levels in just three months, while embedding as an extension of their internal team.
Along the way, Michelle noticed a pattern. The businesses that struggled weren't short of ambition or strategy — they were missing the people infrastructure to execute it. And the individuals who were underperforming or disengaged weren't lacking talent — they were in the wrong environment, the wrong culture, or the wrong role entirely.
That insight is what MagnetIX is built on.
Michelle founded MagnetIX to bridge that gap — working with high-growth businesses to build the talent systems, HR foundations and culture that make sustainable growth possible, while helping the individuals inside those businesses perform at their best.
She brings rare commercial depth, genuine human insight, and a direct, no-nonsense approach to every engagement. She doesn't do off-the-shelf. She diagnoses, designs and delivers — and leaves every business stronger than she found it.
People. Culture. Performance.
MEET THE FOUNDER
MICHELLE ASHBY
MagnetIX was founded for businesses that are serious about growth and know that people are the engine.MagnetIX was founded for businesses that are serious about growth and know that people are the engine.
We embed into your business, build what's missing, and leave you with the systems, capability and culture to scale without breaking. No dependency. No hand-holding. Just results.
And for the individual who knows there's another level — we help you find the clarity, environment and direction to get there.
MagnetIX. Where businesses grow and people thrive.
